20 versions of 1 base page. Only the headline, intro, top 2 reasons, featured testimonial and lead CTA change. Each row is 1 ad set.
| # | Persona | Headline (promise) | Lead CTA | Starter ad hook |
|---|---|---|---|---|
| 01 | Downsizers / empty nesters | 10 reasons downsizers sell the family home with us ... and take more into the next chapter | Book An Appraisal | The kids have gone. The house hasn't. Here's how downsizers sell the family home for more. |
| 02 | Growing families who've outgrown the house | 10 reasons families who've outgrown their home sell with us first | Book An Appraisal | Outgrown the house? A shorter campaign and a higher price buy you the extra bedroom. |
| 03 | Buying and selling at the same time | 10 reasons to sell with us first when you're also buying | How to beat the market report ... specific to your home | Buying and selling at once? Know your number before you commit to the next place. |
| 04 | Executors of a deceased estate | 10 reasons executors trust us with the sale of a family estate | Talk to us about your home | Executor of a family estate? A clear, evidence-led sale your whole family can see. |
| 05 | Separating couples | 10 reasons separating couples choose a clear, even-handed sale with us | Talk to us about your home | Selling after a separation? 1 clear process, 1 set of facts, the shortest possible limbo. |
| 06 | Relocating interstate or overseas | 10 reasons sellers moving away from Brisbane let us run the sale from start to finish | Talk to us about your home | Moving away from Brisbane? We run your whole sale while you're gone. |
| 07 | Investors selling a tenanted property | 10 reasons investors exit with us ... starting with the tenant decision | How to beat the market report ... specific to your home | Selling an investment property? The tenant decision can change your buyer pool. Here's how to get it right. |
| 08 | Didn't sell with their last agent | Didn't sell last time? 10 reasons the second campaign can be different | Book An Appraisal | Didn't sell last time? A stale listing is usually a process problem, not a house problem. |
| 09 | Homes that look dated or tired | 10 reasons sellers with a tired home talk to us before they call a builder | Download the guide | House looking a bit tired? Don't call a builder until you know which fixes actually lift the price. |
| 10 | Already moved out ... vacant home | Already moved out? 10 reasons an empty house sells better with us | Book An Appraisal | Already moved out? An empty house makes buyers guess. Here's why that costs you. |
| 11 | Families selling for a parent moving into care | 10 reasons families let us handle the sale when Mum or Dad moves into care | Talk to us about your home | Mum or Dad moving into care? We take the weight of the house off the family. |
| 12 | Worried about market timing | Worried about the market? 10 reasons the process matters more than the timing | How to beat the market report ... specific to your home | Worried you've missed the market? The process matters more than the timing. Here's the evidence. |
| 13 | Comparing agent fees | Comparing agent fees? 10 reasons the cheapest commission can cost you the most | How to beat the market report ... specific to your home | Comparing commission rates? The cheapest fee can be the most expensive decision you make. |
| 14 | Sellers who don't want an auction | Don't want an auction? 10 reasons sellers choose our launch instead | Book An Appraisal | Don't want to auction? There's a way to get buyers competing without the risk of passing in. |
| 15 | Living in the home with kids and pets | Selling with kids and pets at home? 10 reasons it's easier with us | Book An Appraisal | Selling while the kids and the dog still live there? Here's how to keep the campaign short and liveable. |
| 16 | First-time sellers | Selling for the first time? 10 reasons to understand our process before you pick an agent | Download the guide | Selling for the first time? Understand the process before you pick an agent. |
| 17 | Apartment and townhouse owners | Selling an apartment or townhouse? 10 reasons yours doesn't have to compete on price alone | Book An Appraisal | Selling an apartment or townhouse? When 10 units look the same, here's how yours wins. |
| 18 | Prestige homeowners | 10 reasons prestige homeowners choose a contested launch over a quiet listing | Book An Appraisal | Selling a prestige home? Why a quiet 'off-market' sale usually costs you, and what to do instead. |
| 19 | Being told they need a local agent | Told you need a local agent? 10 reasons breadth beats a small patch | Book An Appraisal | Told you need a local agent? 9 suburb records in a row, in 9 different suburbs, with no local office in any. |
| 20 | Busy professionals with no time | Too busy to project-manage a sale? 10 reasons we run it for you | Book An Appraisal | Too busy to project-manage a house sale? We run it for you, start to finish. |