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The whole method in plain English
The 5 P's ... Preparation, Presentation, Promotion, Price Guidance, Perception Management ... explained step by step, so you know what should happen and when.
For first-time sellers
Most agents pitch a price. We'd rather show you how the price gets made, so you can judge every agent you meet.
Download the guide
The 5 P's ... Preparation, Presentation, Promotion, Price Guidance, Perception Management ... explained step by step, so you know what should happen and when.
Your Fair Market Value and your Above-Market Value, on your own home. A useful filter for every appraisal you get.
Our average time on market over the last 5 years is 5 days, across 50+ Brisbane suburbs ... and it's on public data, so you can check it. Over 12 years and 85+ suburbs the average is 8 days. As a general market reference, a typical Brisbane home takes around 3 weeks.
5 daysOur method runs as a formula: 5P = 3A. The 5 P's (Preparation, Presentation, Promotion, Price Guidance, Perception Management) drive the 3 A's: Attract more buyers, Accelerate market feedback, Amplify competition. Historically that means 2 to 4 times more buyer enquiry than comparable local listings, drawn partly from a 40,000+ buyer community we built ourselves.
2 to 4x enquiry
We don't drip your home out to a few buyers at a time. Every buyer meets it at once, in a deliberate, single-day full-market launch. A confident buyer standing next to other confident buyers competes. A buyer on their own negotiates.
A fixed asking price is a ceiling nobody pays above. Our dynamic price guidance attracts the right buyers and lets them revise and refine their offers ... without the impediments of price anchors or ceilings.
Presentation is the engine that fills the launch with enquiry, so it's part of the package, run by our in-house team. When the home sells there are no hire charges and no stylist fees; limited hard costs, such as transport, may apply at settlement depending on the scale of the project. We never use emotion killers like virtual staging.
Included
We've set suburb records all over the city, including a run of 9 in a row across 9 different suburbs in 2025/26 ... an average of $124,166 above market and an average of 5 days on market, with no local office in any of them. The result comes from the method, not from a postcode.
$124,166We published Australia's first peer-quality home staging study: 144 consecutive sales across 62 Greater Brisbane suburbs from 2015 to 2020. Over that period the median was 9 days on market, about 85% sold above market value at an average premium of $69,017 (7.3%), and every one of the 144 drew more buyer interest than its local area. It was published before the boom, so it isn't a 'hot market' artefact.
144 sales
13 HIA QLD Property Styling Awards across the last 11 years, plus Anne-Maree's 2020 RESA International Home Stager of the Year title. Awards aren't the point ... they're independent judges agreeing the engine works.
13 HIANumbers first. Then the people behind them.
1 standout run within a long history of suburb records. 9 different suburbs, average 5 days on market, no local office in any of them.
| Suburb | Above market |
|---|---|
| Coopers Plains | +$202,500 |
| Rochedale South | +$180,000 |
| Calamvale | +$150,000 |
| Kedron | +$135,000 |
| Coorparoo | +$122,500 |
| Crestmead | +$110,000 |
| Wishart | +$81,500 |
| Alderley | +$70,000 |
| Parkinson | +$66,000 |
"Follow their instructions and you'll reap the rewards."
The Andrews · Nundah
"Cape Cod Residential's process is the greatest innovation in real estate sales in the last 10 years."
E.M. · Seller of 8 Brisbane properties (Sherwood, New Farm, Enoggera and Ashgrove)
"Best agents in Brisbane ... cannot fault their process!"
Steve & Amelia · Carina
"That is the way selling a house can be and should be."
Catherine & Peter · Windsor
"I am richer in so many ways after selling my property with them."
Glenys · Nundah
Verified reviews from realestate.com.au and testimonials from capecodresidential.com.au. Quoted word for word; ... marks where a review has been shortened.
13 HIA QLD Property Styling Awards across the last 11 years. Brisbane's most awarded real estate agency for home presentation.
5P = 3A
The 5 P's drive the 3 A's ... Attract more buyers, Accelerate market feedback, Amplify competition. Together they expose 2 figures: your Fair Market Value (FMV), what the evidence supports today, and your Above-Market Value (AMV), what a buyer pays when competing rather than negotiating alone.
The Cape Cod Residential Fully Integrated Staging, Styling & Selling System™ ... A Distinct, Transformational Real Estate Process.
Start wherever you're comfortable. Each option is about your home, not a sales pitch about ours.